AI models are likely to drive human models out of business.

Aitana Lopez is a beautiful, 25-year-old looking pink-haired woman from Barcelona, Spain, who has amassed about 150,000 followers on the Instagram. She earns 3,000 euros a month and can generate 10,000 euros (11,000 US dollars) for her employer, a model agency called The Clueless. 

Her blond “sister” Maia Lima (at the left in the picture) makes less but is also a promising model.

Although she looks real enough, Aitana and Maia are in fact artificial intelligence computer codes. The Clueless founders – Ruben Cruz and Diana Nunez – have decided to give up on models in flesh and to design fake girls in order to save money and nerves, which are typically consumed with human models and clients.

"We did it so that we could make a better living and not be dependent on other people who have egos, who have manias, or who just want to make a lot of money by posing," Aitana's co-creator and The Clueless co-founder Rubén Cruz told Euronews. 

Aitana is quite successful in the advertising industry, netting on average 1,000 euros per advert – usually delivering influence on clothes, cosmetics, hair styles, foods and nutrients.

She has also become the face of Big, a sports supplement company.

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Her manners and messages are so persuading, Cruz says, that one day a Latin American actor with five million followers asked Aitana out for a date. He had no idea that she doesn’t exist in real life.

The Clueless team. Credit: Euronews

The Clueless are now working to generate more models and are no longer interested in collaborations with human models.

While the Barcelona-based agency is happy with its AI personalities – and other players in the modelling and advertising industry are following suit – the deployment of nearly perfect fake people will surely ruin the human employees, kicking many attractive (and expensive) celebrities out of business.

The drama with human labor replacement has just begun.

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