Trump brand goes crypto but interest in his token hits low


While the World Liberty Financial website crashed within hours after launch, the project attracted less than 10% of whitelisted investors.

The Republican nominee and ex-president Donald Trump launched in late September a family crypto project that he expected to raise at least $300 million dollars from some 100,000 whitelisted investors.

Etherscan blockchain data show that during the two days of trading (since 15 October) the number of World Liberty Financial (WLFI) token holders grew to over 11,573, accounting for less than 2% of target sales. The maximum supply is 100 billion tokens which sold for $0.015 at the start.

Since the token's launch, the WLFI price tracking is not available, as we checked with CoinMarketCap.

More to read:
Ethereum co-founder cautions over backing Trump just for his public support for crypto

Within hours after launch of sales, the WLFI website crashed due to the large number of visitors driven by curiosity, according to CoinDesk.

The number of unique wallet addresses however was just 3,000 and climbed to 9,300 by the end of next day.

The limited appeal is reflected by the low volume of sales – less than $12 million worth of token was sold. The poor sales might be linked to the restrictions surrounding the token, which is a Regulation D offering, meaning WLFI sells without any obligation to register with the U.S. Securities and Exchange Commission.

Also, trust in Trump’s token is a bluff since WLFI cribbed its code directly from another crypto venture, Dough Finance, which lost more than $2 million in a hack. The former president’s team hired four people who worked at the now-defunct firm.

More to read:
Trump’s hypocrisy: Attacking Beijing’s trade practices, printing “God Bless the USA” Bible in China

WLFI technically hasn't shared a white paper, either, a document that meticulously lays out how the crypto venture is supposed to operate. Instead, it released a "gold paper," a bizarre meaningless statement.

"A key part of our mission at World Liberty Financial is to leverage the global reach and recognition of the Trump brand to bring as many Web2 users into the world of Web3 as possible," the statement reads.

In the project, Donald Trump holds the role of "chief crypto advocate," his sons Eric and Donald Jr. are "web3 ambassadors," and 18-year-old Barron is the "DeFi visionary" – none of them with any experience in the crypto industry.

In 2021, Donald Trump called Bitcoin a “scam” and cast doubts that crypto would ever thrive in the U.S. financial landscape.

Crypto analysts predict that WLFI would crash sooner or later. At the time this piece went live on News-Café.eu, WorldLibertyFinancial.com was still suffering from outage.

***
NewsCafe is an independent outlet that cares about big issues. Our sources of income amount to ads and donations from readers. You can support us via PayPal: office[at]rudeana.com or paypal.me/newscafeeu. We promise to reward this gesture with more captivating and important topics.



What is the crypto project of Donald Trump about?

View all
An electoral trick
A way to earn some cash
A true crypto business
Pure money-laundering
Something else

What is the crypto project of Donald Trump about?

An electoral trick
A way to earn some cash
A true crypto business
Pure money-laundering
Something else