Report says broadcasting services lose ground to streaming brands.

Nine out of the world’s 10 most valuable brands now focus on streaming services distributing user-generated and third-party content and just one is represented by a broadcast media operator – Disney.

Disney (brand value down 6% to $46.7 billion), which produces a significant amount of its own original content and operates Disney+, is also a major online streaming platform – the reason why it is still present in the ranking, a new report says.

Of these ten, seven are American brands and three are Chinese, according to Brand Finance, a global directory assessing the strength and value of more than 5,000 brands annually.

The 2024 edition of the Brand Finance report, which was released last September, names Google as the world’s most valuable brand, worth $333.4 billion. China’s TikTok is second with a market value of $84.2 billion and Facebook is third with $76 billion.

“As a result of Google’s extremely highly rated brand, customers are opting to use the product, to the extent that many consumers use ‘Google’ as a verb meaning ‘to search for something on the internet’. As such, Google boasts a strong brand strength index (BSI) score of 92.5 out of 100 and an equivalent AAA+ rating – the highest accolade for brand strength awarded by Brand Finance,” the report reads.

Yet, Google should expect some sort of downturn: the company is so large that it has reached complete saturation levels in some key markets, including digital search and online advertising - as a result, it faces significant regulatory and judicial scrutiny shortly.

Its growth amounted to 9%.

More to read:
Apple outshines Amazon as most valuable brand in 2024, Nvidia surpasses BYD as fastest growing

TikTok/Douyin recorded significant brand value growth in 2024, increasing its brand value by 28%. In the West, TikTok has built an outstanding peer-to-peer marketing engine that allows consumers to easily share content with people who do not have TikTok accounts, serving as an effective form of user acquisition.

Brand Finance research indicates that TikTok's familiarity is growing as it nears market saturation. However, there has been a significant decline in brand recommendations. This drop is likely linked to concerns in Western markets about TikTok's ties to the Chinese Government and the associated publicity around data security issues.

Weixin/WeChat meanwhile showed a better performance than Google in terms of strength – its BSI is 94.3 with an AAA+ rating. Weixin/WeChat 's brand strength is underpinned by its essential, familiar, and trusted status in China - its dominant market. This unparalleled connection has solidified Weixin/WeChat 's position as an integral part of daily life for millions of users. As for its value, it decreased by 17% over the past year.

More to read:
Lexus and Toyota were most reliable car brands in 2023

Instagram was named the fastest-growing media brand, increasing its value by 49% during the past 12 months to $70 billion.

X (ex-Twitter) has dropped out of the ranking due to financial difficulties and Elon Musk’s controversies, which resulted in massive defections and plunging ad revenue. Its brand lost 83% in value, which is worth $673.3 million; X’s BSI score decreased 12.7% to 56.9/100.

On the other hand, broadcasting media brands such as Fox or NBC have been losing both brand value and strength as consumers shift toward online streamers and social media platforms.

The ranking of ten most valuable global brands:

Credit: News-Cafe.eu via VisualCapitalist.

***
NewsCafe is an independent outlet that cares about big issues.Our sources of income amount to ads and donations from readers.You can support us via PayPal: office[at]rudeana.com or paypal.me/newscafeeu.We promise to reward this gesture with more captivating and important topics.